Let me talk about the thermos cup first. Compared with other self-owned brands, the thermos cup belongs to the kind of "sounding fortune", but it is such a low-key enterprise that has "fixed" the EU market and obtained unlimited free sales rights.

This market is different from the existing traditional markets in Africa and other independent brands, it belongs to the high-end market, and belongs to the target market determined by many thermos cup companies. The EU market is a market that they will not hesitate to invest in. "The high-end market is the touchstone of product quality." In fact, the high-end market of the European Union is not only as simple as the overseas market for independent brands, but also can drive the domestic market through the power of export. "Look, the strict market of the EU recognizes my quality." Is this right? For a few people, it can play a very good stimulating effect and a powerful persuasive effect.

Although all parties are denying it, the thermos cup has undoubtedly been in contact with the gift cup. A big reason for the protest of the vacuum flask workers is that they are worried that the introduction of vacuum flask will reduce the brand value.

These two things seem to be impossible, but they are actually worthy of our consideration. The fact that Great Wall has been "recognized" by the European Union lies in the fact that Great Wall has put a lot of effort into improving product safety and environmental protection in the past few years. Therefore, if you want to gain recognition from others, you have to work harder on your own quality and ensure the sustainability of R&D. The problem cannot be solved simply by mergers and acquisitions.